Target Corporation has announced it will close two stores on
Chicago’s South Side. The communities are up in arms. They demand investment in
their neighborhoods and expect Target to remain. Meanwhile they are calling the
company names with darkest meanings.
This is unfortunate. Target did invest in their communities.
They hoped for others to do the same. They also expected the city to step up
investment in the area, too. But spontaneous investment did not happen and
Target Stores were left marooned in an economic field that could not sustain
store operations.
No doubt the communities need and deserve the stores. After all,
that’s what the stores believed when they made the decision to build new stores there. But the actions of
too few have made this a mission of folly for Target. Belief in neighborhood and community
is a group thing. It is a self-springing dynamic that builds sustainability. Without
it the neighborhood is just a collection of people housed in old, deteriorating
buildings and streets. Hopelessness follows and quality of life drops to new
lows.
Target has done its job. The larger community did not do its job. Blame
does not belong on Target.
To make good things happen in its place, the community’s
phoenix stage must appear to design its own destiny. That’s how these things
work. It comes from within. It is a micro-economic process. Big enough it may
become a macro-economic process. But that is way off in the future.
It takes a few people with vision to build a community’s
future. It also takes collaboration and support from within the community to
power the building of that future. It will take loyal patronage and attention
for that future to live long. The process can be helped by outsiders like
corporations, city and state government agencies, and a host of other folks
with keen minds focused on the problem. But it is the within that must be there
in the first place.
A phoenix comes when it is ready. And willing.
November 23, 2018
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