Chicken Little remains a popular child fable. It teaches the
simple lesson that saying something is so doesn’t make it so. Indeed, when the
sky is actually falling, no one will listen because Chicken Little claimed the
fact when it wasn’t the actual truth. Just like crying wolf too often, or
yelling ‘fire’ in a crowded theater leads to disastrous results when no actual
peril exists.
Now modern day media presents itself. Pick up any newspaper
or news magazine, and note the headline. Does it conjure fear? Is the Boogie
Man on your doorstep? Quick, look inside and read the article to learn the
facts!
Meanwhile your mind and energy is taken from the real world
and its perils while you are lured into a false story to satisfy someone else’s
desire for your time.
The real perils we face daily are for us to see and realize.
We don’t need others to warn us. In fact if we rely on others to warn us about
every little thing we will lose the capacity to see for ourselves and actually
determine or discern what the real matters are. We become stunted.
So, two criminals escaped from a New York state prison. A dragnet has been
launched. For several days a detailed search has not found the escaped
convicts. For a week the northeastern United States has been under a
terror watch for these convicts. Stay indoors. Beware all strangers. They are
likely armed and very dangerous. You may be their next victim. Lordy, Lordy,
the sky is falling. Stand where you are and quake in your boots!
Now a word from our sponsor, advertisers and owners of this
newspaper, magazine, radio station, web site or TV station. Be sure to remain
where you are and read/hear/see our ad in its richest detail. Please ignore all
other media channels. They are not as good as we are!
And that’s the real message. It is about the media and its
revenue stream. It is not about the news that the consumer really needs. But
you knew this, right? Why then are you paying attention to those news outlets?
Why do you, and we, continue to tune into the 10 o’clock news (sorry, 11
o’clock news for you eastern time zone people!). As we pass a newsstand our
eyes casually scan the headlines of competing newspapers and we catch what’s
hot in the news. How tempted are we to stop and buy a paper at that moment?
Remember when we listened to weather reports so we could
prepare ourselves for rainy weather, or a snow storm? Actually, we listened to
the forecast to better determine what we needed to wear for the day! I know I
did. You too, probably. But recent technology gains makes weather forecasts
much more accurate. Twelve to twenty-four hours in advance, we have a good idea
of what to expect.
So we listen when storm warnings are broadcast – tornadoes
possible; hurricane forming off the Florida
coast. Mass evacuations being considered. Early damage reports from foreign
islands – Bahamas , Cuba , Haiti ,
Puerto Rico – you know the drill, as reports
ramp up to build the suspense of what is coming at us.
Forecasts of wind damage, possible injury and death,
property destruction, flooding – the whole gamut of horrors from such a storm
front. It is the news of the day and for possibly a few days. Then the hour
comes when the storm is nigh. And it whimpers through our neighborhood with
barely a whisper. All for naught the warnings. We were prepared but the worst
case scenario didn’t happen. At least we were warned. I guess that’s a good
thing.
Whether escaped convicts, destructive weather or serial
rapist, the news is about what could be. Fear is used as a tool to build
interest and following, ratings. The fear is only news if it is based on actual
fact. To sell papers or build TV audience is not a proper use of fear.
Well, that’s my opinion anyway. How about you? Why not just
wait to read or hear the report of what actually happened. You know, listen to
the whole story from start to finish. Instead we are tempted to listen to the
‘uh oh’ over and over again. Trouble is repeating this over and over makes us
more susceptible to misleading. Like crying wolf. Or fire! Or claiming the sky
is falling.
How many Chicken Little’s are there? Really? How many?
Inquiring minds need to know!
June 15, 2015
Totally agree on this one. People in East Texas panic because a couple of inmates escaped from a prison in New York, a prison they never heard of and could not locate on a map. A friend in California recently expressed concern about me in Wisconsin because the national weather news he had been watching indicated that we have been battered by a several days of severe weather. NOT! The maps have huge bright red areas covering an entire state -- and the weather service is much more precise and accurate than that! -- when in fact a few scattered areas have a few thunderstorms.
ReplyDeleteAnd it was a common joke when I lived in Boston that the first snowfall of the year was always predicted on local stations as "possibly the storm of the century, stay tuned!" And why did they do it? Because people stayed tuned and it upped their viewership and hence the price they could charge for ads. And the snow? Usually no more than an inch or two.