I witnessed something the other evening that was remarkable.
I facilitated a roundtable discussion for SCORE. Entrepreneurs of varying ages,
seven of them of varying stages of development in their business formations,
came together to air their questions and needs. To make their business dreams
take form from the start, or to advance what they already had in place. My job
was to get them to mix and share – who they are, what they needed help with,
and what they could share to help others in the room.
Well I got them started. And then – Wow! Pow! – things happened
fast. All at once they seemed willing to share openly and rapidly. The real
mover was a 19-year-old guy from Aurora. An African American who was excited
and on fire with enthusiasm. He had ideas and was working them in real life and
commerce. E-commerce. And that topic was what most of the folks needed to talk
about.
Small businesses. Small marketing budgets. The need to get their
name, product and services out in front of other people. People to buy, to
help, to network with. How to do this without breaking their piggy banks? How to
understand how to work social media as marketing (that’s what it is!) and get
it to work for them.
Social media works great if you know how to work it. Few know
this. Our young Aurora friend did. And the roundtable took care of itself.
I got the ball rolling and they took it. I sat back in
amazement and realized what was happening. I understood some of it, but my job
was to get things started and get out of the way. I did!
I’m still trying to make full sense of it all. Here is what I’ve
come up with so far:
·
Younger generations absorb the universe around
them. They feel the connection
·
Younger people feel the entrepreneurial bug just
like we did; they have different tools and methods than we did and do
·
They intrinsically trust more than we did (?)
and share more willingly
·
They give and get at the same time; the price
and payoff is built into that dynamic
·
They continue doing this in place when they
sense the value is there
·
The deeper they go into the subject matter the
more they can share with others who need help and receive as much help as they
give in return
I am certain the above bullet points are true. Still working
on them. I will continue to do so and share what I learn in this blog.
Meanwhile how does this fit with my understanding of the
broader world? That is taking more time and effort. Some early conclusions are
these:
·
Each of us has much to learn from one another
·
Our private minds and spaces are our creative
labs; portable and contained
·
Other people are needed to prove our ideas and
creations work; we must remain in relationship with others
·
Communication is an act of relationship; it
requires trust and willingness to be open to others
·
Younger people are less encumbered with
protocols, knowledge and enculturated norms
·
Older people have much to share but some of it
is baggage that hinders sharing and mutual understanding
·
Much of our environment contains fresh new data
and understanding how it fits with old data – or replaces it!
·
Figuring out how the new works and enhances our
lives takes openness and courage to explore
·
We cannot advance if we sit in our quiet little
private spaces
·
Seek new people, new data, and new experiences
to advance your own understanding
·
Include diversity in this brave new world: men
and women together; cultures and ethnicities enriching each other; acceptance
and tolerance of differences, better yet, ignore those differences; taken as
differences they hinder; unaware of them they enrich
That’s a good list to start with.
Meanwhile older folks need to know that younger people have
a gift for us. It is ours if we are open to receive it.
October 6, 2017
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