Social Security
Benefits Increase: 2% increase in monthly benefit checks scheduled for
January 2018. That’s a good thing. But a minor increase for recipients. They have
weathered two years with no increase. They have weathered cost increases in
many categories and managed to remain in budget; or not! Earlier years provided
minor increases of 1% or a little more than 1%. These are hiccups to the
households, but tics that spell success or failure in paying the electric and
gas bills. The system has to recognize increasing costs of living for elders
who pay more and more for medical care.
War on Media: We
spend so much time arguing about the right to bear arms in America. What about
the right of a free and unhindered media, press? If coverage is unfavorable,
give cause to a change in the topic. We do not destroy or control the press
because we do not like what it is broadcasting. If that were true Fox News
would be gone. So too, CNN and all the others. Then in the ensuing silence we
would never see what is coming for us. Spooky? You bet!
Destructive Politics:
Yesterday’s post was about program development provided within our system of
governance. One political party labors to produce serviceable programs. One
party works to destroy what the other party builds without replacing anything.
Other minor political parties build their brand on specific, targeted
criticisms of topics and related programs; but they avoid all the rest of the
agenda included in the responsibilities of governance. Either produce workable
ideas without tearing down somebody else, or some other idea and program, or leave the field of governance.
Produce your own ideas and programs. It is hard work and has to fit within a broad context of limited resources of money, people and operating schemes.
Marketing Culture
Overload: I googled ‘senior citizen part time jobs’ and received a gazillion
offers to buy, sell and trade stuff belonging to others; I was offered pay to
take surveys; all of these did not gain my opinion or researchable input; only
sales and referrals to other businesses and scams. I did get connected with
several job center services, but very few actually focused on my talents
offered, or possible employer job descriptions with enough meat to understand
what they needed. Meanwhile, my email inbox suffered an onslaught of 85 to 100
messages each morning; again in the afternoon; and in the evening, as well, but
I rarely go on email then. So the full toll of email traffic was over 200 each
day. That’s a lot of noise and activity with no gain whatsoever.
Tweets are the political equivalent of propaganda fliers
dropped by the plane load by Hitler and Stalin, and the rest of the old guard
of Russia. Propaganda. Today it is easier to Tweet, or hack email accounts and
send fake news anywhere you want to. In America we are used to it. It is called
media, and social media marketing. It can be effective. Witness the last
presidential election with Russian interference and social media pranks played
against most political candidates.
We are overloaded in marketing. It needs to be more themed
and pointed. Targeted. Same with our conversations and communications whether
in print, voice or digital. Targeted and cogent. Meaningful would help. The
rest is noise. And may be harmful to your health.
Beware.
October 17, 2017
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