Going back to Thomas Friedman’s book, The World is Flat, the future will offer continued employment to
people who hold critical skills or talents. For example, people who can
collaborate with others will make dissimilar concepts work together and create
whole new concepts including new products and services. Another example, people
who can orchestrate broad and dissimilar functions, skill sets and resources
into a well-functioning whole. Yet another example: great explainers.
Let’s get a better look at the last item. Great Explainer. What’s that?
Well, it could be many things, but mostly it is a person who
grasps the essence of complicated material and can explain it well to others,
make it come alive. An explainer helps others understand concepts and complex
functioning in a manner that enables them to perform or adapt well to the
circumstances that can use the concept successfully. This is especially
valuable in manufacturing processes, product assembly and interfacing duties
among several people or teams. It is also useful in analytic tasks where
divergent fields come together and morph into something unintended. How does a
firm deal with these oddities? Someone has to determine how to work with these
opportunities. Explainers find out how the concepts work and how to better use
them.
Great explainers help other people see the usefulness of an
idea or product or service in their lives. Great explainers are often very
effective teachers. Or advertising concept people. Or marketers.
Explainers make sense of our complex lives in highly useful,
day to day contexts.
Are you the sort of person whose eyes glaze over when
confronted with pages and pages of financial data? Or process manuals that tell
you exactly how to use your computer more effectively? Or a repair manual that
tells you how to disassemble a piece of equipment, replace a part, and
reassemble the item for continued use? Do these situations put you to sleep or
excite you to action? If the latter, you are probably a great explainer.
I once had a reader of our local paper remark on my broad
background of understanding civic issues in our town. I told her the material
didn’t make sense to me until I researched it and accumulated a working
knowledge of the material. Over time many issues converge with others and the
complexity may increase, but so does the understanding of how they fit
together. Explaining that becomes a simple matter of logical reporting of
connections. Guess I am an explainer.
When my kids were younger they constantly asked “Why?” And I
simply told them: “it’s basic physics, kids.” Today we laugh about that. But
seriously; it is basic physics.
The properties which surround us, the context of our lives,
usually work quite logically. Gravity has universal effects on us. So does
electricity. Barometric pressure. Vectors of wind or motion of physical bodies.
These elements interact with one another. They have an effect on each other,
and cause other motions or actions to take place. That’s the why and the how
all wrapped up in one unified happening! It is basic logic. And although the
sciences involved may be biology, chemistry, mathematics, hydrology or
something else, physics helps us understand how the physical world works. Some
of it is quite basic. Some is esoteric. But physics none the same.
We can laugh at complexity. Or glaze over. Or ignore it. Or
we can rise to the challenge and understand it so it works for us, not against
us. Explainers can help with that task. And they usually have jobs readily
available.
Walk into any store selling technology equipment. You go
where the staff can help you determine which hardware or software will work in
your circumstances best. Often that is an actual store you can walk into, like
Best Buy. Amazon.com works well for those who already know their stuff about a
product and can make an informed decision over the Internet. But for the vast
majority of us, we need to walk into a store and talk to someone who can help
us understand their product line in relation to our contextual needs. That’s a good role for an explainer.
Teacher, counselor, sales associate, analyst…whatever; an
explainer is needed. A great explainer is in demand and highly employable.
Might you be one?
April 6, 2012
Thought folks might like to see what real explainers do: http://www.explainers.com
ReplyDeleteFrom Pat Sweeney, Explainer