Monday, June 10, 2013

Making Sense of Opportunities


Projects at church, at the chamber of commerce, at the Park District, with the Arts Council – what work do we have to do right now to move projects along, and what work do we need to dream about for the long term? These are things that keep organizations dynamic, meaningful and useful for their communities. It needs input from all kinds of people if the fruits of the work is rich and diverse.

We have a new bridge coming to town. It will replace the existing bridge that is structured too low and drags its bottom in the river during high water times. The bridge acts sort of like a dam and backs water to higher levels upstream. The river has also been allowed to change course that threatens future erosion, flooding and commercial buildings; so the river’s flow will be redirected and the bridge needs to move as well. This development alters traffic flow somewhat, and changes the dynamics of nearby intersecting roadways. The result may be construction of a ‘roundabout’.

If the roundabout comes to pass its center will need landscaping and possibly an art installation to beautify the area. As well the four bridge abutments could be home to art installations.

The need has been voiced by a few towns’ people and the Arts Council has been asked to consider what they would do in these spaces if funding were available.  So we begin the process of considering themes, materials, and art forms appropriate to the task. An interesting process. Creative. How much involvement from the community do we encourage? How much should we spend? And from which resource? All important questions. We are only at the beginning of this process which we are inventing as we go! Should be challenging but also fun.

Then there are artists in our community and nearby towns who need support if their art is to grow and prosper. A neighboring community has a publicly funded art gallery that also serves artists living in our town. The idea is to get the two communities working together. So our arts council will reach out to them to create art classes, exhibit events and public awareness programs – all in the interest of preserving and encouraging art in our communities.

We already have a performing arts program sponsored by the Arts Council. They have been programming events featuring drama, dance and music paid for from city grants stemming from hotel/motel taxes. The next season needs to be created for grant applications due this fall. What to do? Which art genres might the public be most supportive of, and which might they gain the most insight from? All things to consider as we attempt to further performing arts in our small community.

Meanwhile the town’s newspaper has made some gains. Primarily designed to serve our own little city (13,000 population), we have served two neighboring towns as well. One is a city of 26,000 people while the other is a village of 9000. We mail our paper to all homes and businesses. That is costly for a volunteer paper with limited advertising. Expanding advertising to the other communities will hopefully expand revenues, enough to mail to more homes and businesses in the other towns. The village community we have mailed to once per month for nearly a year. Both neighboring towns receive the paper at high traffic sites we hand deliver to. We've done that for 2 years, now.

The village community, however, likes the paper and has recruited a group of 6 writers to cover events and issues in their town for the paper. Last Friday was our first delivery by mail and drop-off of their own customized edition. It is an exciting time. That village has a spotty record of two other newspapers, each vying for political position, not news objectivity. Townspeople approached us to cover their news and we challenged them to find their own objective writers. We could not do it justice because we don’t live there. They agreed. We are excited to see how the paper is received and how well it prospers.  We have our fingers crossed. If it goes well their community will benefit greatly. If that happens we should gain ad revenue which will ensure our existence.

Our paper remains totally volunteer staffed and non-profit. In fact we have operating debt we are slowly paying down. Before anyone can get paid on a normal basis all debt must be retired and current operating profits maintained before remunerating writers and operations staff. I suspect this is a long way off.  Newspapers in major cities have a difficult time surviving. Local press has died off significantly. Our model may be the last gasp of opportunity to keep small town newspapers alive. Stay tuned for developments!

As we cover news in our own community we learn how people deal with the major issues of life and death. Which streets are being rebuilt, which need to be but don’t have funds readily available? What is going on in the schools and how are students dealing with modern life? What about sports, both youth and adult? Are recreation programs accessible and well attended? Are the arts getting their due? What about local governments and their financial health? Is the public involved in public decision making so governments are supported? And what of the economic health of the immediate region. Are jobs available? Home values stable? Quality of water and air? What is being done to control seasonal flooding?

These and other issues affect the quality of life of a community. In ours many people are involved asking questions and seeking answers. This alone makes for a healthy community. But it doesn't come automatically. It happens only if some people care enough to take a stand and lead on some issues, while others consider the facts and agree to be good followers. Sometimes those roles are reversed as the issues change. But a community is healthy if at all time there is a cadre of people involved in the life and well being of the community. Volunteers all. Concerned, too. Giving and generous of ideas and effort to make things good for everyone.

Such is a healthy community defined. May this be true in your community. It is in ours!


June 10, 2013

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